3. Technical Skills

3.1 Desktop Research Skills

Your idea should either focus on market penetration, market development, product development or diversification

If your idea focus on market penetration, your research should focus on how your competitors do

Testing among other things requires a minimal viable product, hypothesis (growth and value) and validated learning

When researching the potential markets in which your product can be launched you should NOT identify:

You should define your solution as either:

If you are Improving, disrupting or transforming an existing market, your startup is defined as:

If you are creating an entirely new market, your goals are, among other goals:

When researching your fit, you should start with asking:

3.2 Identify interesting Content

Your entrepreneurial environment can be split in your competitors & industry, inspirations & innovations and phases & network

Google Alerts and feedly are tools that can help you stay up to date and Startup Europe can give you an overview

Investors will often gather in associations and entrepreneurs often gather at pitch events

Three main parts of your entrepreneurial environment you should stay up to date on are:

Google Alerts is a:

Feedly is a:

Startup Europe is a:

At you can:

3.3 Project Management

Resources refers to

Project performance consists of

Which of these is not one of the constraints of a project?

Which of the following elements is not normally common in projects?

Successful project management does NOT include which of the following factors?

3.4 Reaching Out

Using digital communications technologies to maximise sales to existing customers and encourage continued usage on online services is known as:

A strength of social media and viral marketing is

Electronic kiosk is one form of:

What would be a key performance indicator for the Reach step of

Building and sustaining long term business with customers is the aim of :

3.5 Metrics

A metric is:

A Key Performance indicator is:

Google Analytics measures certain goals, including which pages a visitor clicks on, how long they stay, and the actions they take.

You can use the same metrics and KPI’s for different strategies and objectives.

If you switch from a personal account to an Instagram business profile, you’ll be able to see an overview of your posts’ performance and demographic information about your audience.

3.6 Advertising

Which of the following is not an advertising channel:

A BTL advertising is extremely targeted, usually has a better ROI, and it’s easier to control compared to an ATL advertising.

Which of the following is not correct:

Retargeting is an advertising technique that reach users who have previously interacted with your brand.

Google Shopping is the platform where you can buy products directly from Google.

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Content Organisation