MODULE 3.1: Desktop research Skills

The module teaches how to define the startup idea according to its surroundings, and through that, what the most important focus areas for research should be. Specifically, whether the idea is defined as market penetration, market development, product development or diversification.
The module continues through explaining goals and steps for each definition and ends in explaining how to test the idea, focused on target groups, tools and phases as well as who should be used for what phases.

• Define what type of solution / idea they have
• Understand where they should focus their research
• Understand how to test their idea