MODULE 2.6: Forecasting & Investing

Summary and objectives

Despite the fact that it can be quite hard to forecast future events, companies use forecasting to determine what their future actions and results will be. This module introduces the concept of forecasting, establishes areas in which it is useful, determines the steps that need to be taken in order to forecast, shows some of the most popular quantitative and qualitative methods to forecast, shows concrete examples and gives tips on tools that can be used to forecast.

Expected learning outcomes

  • Tell what forecasting means.
  • Establish the main types of forecasting.
  • Name some interesting tools to forecast


Forecast, predict, result, study, analysis, data, qualitative, quantitative, action plan, projection, information, outcome, uncertainty, sensitivity, behavior, performance, technique, naïve, average, draft, regression, square, AI, big data, machine learning, simulation, picture, composite, Delphi, trend, analogy, master schedules, JIT, just in time.

Content Organisation